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NORMAN Stephen Koranda, Norman Convention and Visitors Bureau executive director, earned the Certified Destination Management Executive designation on July 18 at the Destination Marketing Association International conference in Orlando, Fla. CDME is the only integrated executive program designed specifically for the destination marketing industry. The program requires participation in three core classes presented by DMAI

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“It made us feel horrible,” Koranda says. “With the website, the visitor’s guides and ads, people were still having trouble just finding us and then trying to find out what else there was to do in Norman.” Moving closer to Interstate 35 helped boost the bureau’s visibility. Now Koranda and Norman Chamber of Commerce president