Tag Archives: marketing

Corporate Wellness Award 3rd Place: Retirement Investment Advisors Inc.

Even with a staff of just 16, Retirement Investment Advisors Inc. goes above and beyond to instill a health and wellness mindset in its employees. “It is important to stay healthy because it really does increase productivity for us,” says Erin Wentroth, vice president of marketing. The firm’s employees are a little on the competitive

A brand-new world

With new technologies and new media, marketing has become more complex in the last few years. Traditional advertising channels are increasingly ignored. A constant stream of info is part of everyone’s daily landscape. Add tighter budgets, shaky economic outlooks and a feeling of less and less control, and many organizations are overwhelmed at the prospect

Biz gets new boss

Bill Bleakley, president and CEO of Tierra Media Group, the parent company of okcBIZ and Oklahoma Gazette, made the announcement on Jan. 22. “In 2009, Jeffri-Lynn directed the conversion of our biweekly newspaper, OKC Business, to the monthly magazine we know today as okcBIZ,” Bleakley says. “Since then, she has overseen the day-today operations of

That’s a wrap

Vehicle wrap companies such as Smartwrap OK and Monster Graphx say more people are catching on to the idea of creating a personal advertising campaign at a fraction of the cost. Guerilla marketing: That’s what Landon Ramm, co-founder of Monster Graphx in Edmond, calls vehicle wraps. The former Fastsigns franchisee decided to specialize in vehicle

Cheering charities

In February, she will represent the organization at Oklahoma City Thunder games through an ad campaign that will splash her image – and message – across television screens and billboards around the city. But she’s not planning to do anything fancy; she will just tell people about her organization. “I’ll just be me,” she says.

Expert Q&A: Marketing

Define mobile marketing. EH: Mobile marketing, in simplest terms, refers to advertising or marketing through a mobile communication device, such as a smartphone, tablet or digital outdoor. What’s unique about it is that it allows a marketer to engage with a prospect in a very intimate way and when the audience is almost completely captive.

The ins and outs of advertising

Cameron Dawson Partner Staplegun Watching TV not too long ago, I saw a commercial pitching a large office supply chain that referred to a small business owner as the salesman, the receptionist, the janitor, even the copier repairman. “Jack of all trades, master of none,” right? The spot struck a chord with me, because the

Stuck in the rough

Now a year into his new role as general manager of The Greens Country Club, Cowan has found that country club managers across the nation are busy just trying to make sure their membership still has a pulse. “Nationally, country clubs as a whole are tanking and have been for the past couple of years.

A social about social

Three wickedly smart people will walk attendees through the social media maze – from construction of the website, blog or other technological presence – to master blogging and networking; to big business overview strategy. So, if you are a beginning blogger or new to social, any-sized business or organization; or a seasoned social media veteran

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