Tag Archives: erica hollis

Expert Q&A: Marketing

Define mobile marketing. EH: Mobile marketing, in simplest terms, refers to advertising or marketing through a mobile communication device, such as a smartphone, tablet or digital outdoor. What’s unique about it is that it allows a marketer to engage with a prospect in a very intimate way and when the audience is almost completely captive.

Reaching out

Williamson’s role extends from fundraising through student recruiting to alumni relations. While active in print, TV, radio and other forms, social media has become the school’s main media marketing platform. “It’s been really good at connecting with alumni and former students, but it’s also been really good at contacting potential students, letting them know about

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