Tag Archives: campaign

The ins and outs of advertising

Cameron Dawson Partner Staplegun Watching TV not too long ago, I saw a commercial pitching a large office supply chain that referred to a small business owner as the salesman, the receptionist, the janitor, even the copier repairman. “Jack of all trades, master of none,” right? The spot struck a chord with me, because the

Art and Soul

But this year, she actually likes thinking about it. During the first quarter, she met with all 20 member agencies and probed them on how fundraising efforts were going. “Actually, everybody is showing an uptick,” Senner says. “It’s not one direct thing, but for us, it’s certainly reaching more people, telling our story to more