Tag Archives: business model

Expert Q&A: Small Business

Q: If a person is interested in starting a new business, where would be the best place to start? A: Deciding on what need the business is going to fulfill would be a great start. Many new businesses are simply jumping on the bandwagon of an existing idea. A potential business owner must differentiate their


A move toward the specific “pay-for-performance” business model, which brings with it a different fee structure and quantifiable outcomes, has divided PR professionals as it has created a debate about its effectiveness. Typically, public relations firms are paid a monthly retainer plus billable hours. For larger, more established companies, that fee structure seems to work.