Tag Archives: Advertising

Biz gets new boss

Bill Bleakley, president and CEO of Tierra Media Group, the parent company of okcBIZ and Oklahoma Gazette, made the announcement on Jan. 22. “In 2009, Jeffri-Lynn directed the conversion of our biweekly newspaper, OKC Business, to the monthly magazine we know today as okcBIZ,” Bleakley says. “Since then, she has overseen the day-today operations of

That’s a wrap

Vehicle wrap companies such as Smartwrap OK and Monster Graphx say more people are catching on to the idea of creating a personal advertising campaign at a fraction of the cost. Guerilla marketing: That’s what Landon Ramm, co-founder of Monster Graphx in Edmond, calls vehicle wraps. The former Fastsigns franchisee decided to specialize in vehicle

Cheering charities

In February, she will represent the organization at Oklahoma City Thunder games through an ad campaign that will splash her image – and message – across television screens and billboards around the city. But she’s not planning to do anything fancy; she will just tell people about her organization. “I’ll just be me,” she says.

Expert Q&A: Marketing

Define mobile marketing. EH: Mobile marketing, in simplest terms, refers to advertising or marketing through a mobile communication device, such as a smartphone, tablet or digital outdoor. What’s unique about it is that it allows a marketer to engage with a prospect in a very intimate way and when the audience is almost completely captive.

The ins and outs of advertising

Cameron Dawson Partner Staplegun Watching TV not too long ago, I saw a commercial pitching a large office supply chain that referred to a small business owner as the salesman, the receptionist, the janitor, even the copier repairman. “Jack of all trades, master of none,” right? The spot struck a chord with me, because the

Third Degree promotes three on creative team

“We’re proud to announce three advancements on our creative team,” said Amanda Lowery, APR, Third Degree vice president of strategic communications. “All three exemplify the fresh thinking, high accountability and friendly style we expect from our employees.”  Daniel Solis (pictured) has earned the position of associate creative director.  Solis came to Third Degree seven years

Signs of the times

Now the sales manager at Superior Signs, and president of the Oklahoma Sign Association, one of Gleason’s missions is to preserve the kinds of signs his father used to turn out. “We’re going to help owners find funding to restore old historic landmark signs,” he says. “That way we can preserve them so they don’t

Visual Image changes name to VI

Nice knowing you, Visual Image Advertising. No, the downtown-based ad agency isn’t closing its doors. It’s just undergone a name change. On Oct. 14, owners announced a rebranding strategy that includes a fresh logo and the new moniker, VI Marketing and Branding. “This isn’t just a name change,” said Tim Berney, company president. “Our deliverable

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