Seating in Ford Center will sport new names during 2010-2011 Oklahoma City Thunder games after the announcement of major corporate partnerships with Hertz Corporation and Love's Travel Stops & Country Stores. The Ford Center's Loud City will now be Love's Loud City, while the South Terrace Lounge will be known as Hertz Gold Terrace Lounge.

"We are grateful for the strong corporate relationships we have built in the community, the successes of which are reflected by the expansion of these existing corporate partnerships with Hertz and Love's," said Thunder Vice President of Business Development John Croley. "These tremendous corporate citizens share our commitment to giving back to Thunder fans."
Thunder Senior Vice President Brian Byrnes lauded both partnerships.

"Loud City and the South Terrace Lounge already are among our fans' favorite sections, and the dynamic partnerships with Love's and Hertz will enrich the experience in both areas," he said. "That is among the key reasons that the Thunder is committed to working with the corporate community to establish and strengthen partnerships. Love's and Hertz bring commitment, expertise and resources that will mean terrific things for fans in the Ford Center."