Kid-centric furniture store hits growth spurt

Kidzone Furniture and OKFuton Company is moving to the Dane Design contemporary furniture company location which is closing at 101 N. Portland Ave. (Mark Hancock)

Kidzone Furniture and OKFuton Company is moving to the Dane Design contemporary furniture company location which is closing at 101 N. Portland Ave. (Mark Hancock)

In the world of retail home furnishings, it can seem like kid’s furniture is a bit of an afterthought. Far too many times parents end up with either cheap wares or make-do with whatever is in stock. It was a problem that Dana Magill and Jake Tomiska dealt with head-on in 2006 by opening KidZone Furniture, which, almost a decade later, has since gone on to become the largest children’s bedroom furniture and accessories outlet — both in size and volume — in the state.

“We’re actually two stores in one: KidZone Furniture and Oklahoma Futon Company,” Magill said. “When we started Oklahoma Futon Company in 2001, that’s all we were. Then we brought in KidZone and really expanded on that because of the demand of youth furniture. … So, at the request of customers coming into our store, we expanded it and, now, about 90 percent of the business we do is kid’s furniture.”

Currently located at 220 S. Quadrum Drive, just east of Portland off Reno, Magill said that they wanted to move because they wanted to “have a store front on Reno.”

In a stroke of retail luck, Lynn and Tracy Habluetzel, owners of Dane Design Furniture — as well as personal friends of Magill and Tomiska — decided to retire earlier this year and offered to lease their former space at 101 N. Portland Ave. to KidZone. Offer accepted, they plan on opening Jan. 1, 2015.

“This new location is just gonna magnify all that we’ve built,” Magill said. “It’s going to give families a place where they know they can go to and shop for what’s new in youth furniture in a really bigger selection than they’re gonna find at other furniture stores. The kids are always the ones that are kind of pushed in the back, neglected and left behind. We feel that with our new store, the way that we are marketing everything, it’s just gonna be great for the community and people wanting to get their kids new furniture.”

To make this shopping experience easier for the parents and more fun for the kids, they have added a lounge area when tykes can hang out and watch TV. To help customers with their purchasing needs, KidZone additionally goes state-of-the-art by offering interactive informational digital kiosks that aid with everything from special ordering to detailing how the furniture was made.

Magill believes for an indie store like KidZone to stay on top, these types of special features are just another way to always stay one step ahead of the bigger names.

“When we opened Oklahoma Futon Company, we knew that there was a need for quality, convertible furniture — we found our niche in that,” Magill added. “It’s the same thing with children’s furniture, we found a niche. One thing that we’ve always done is to focus on offering the best selection, best prices and do it all better than anybody else. That’s how a small business succeeds — you just do it better than the other guys.”

Lynn Habluetzel, owner of Dane Design Contemporary Furniture, is closing the store located at 101 N. Portland Ave.  (Mark Hancock)

Lynn Habluetzel, owner of Dane Design Contemporary Furniture, is closing the store located at 101 N. Portland Ave. (Mark Hancock)

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