Lofty opening




“We think Aloft is positioned to be ideal for residential, leisure and business,” Thompson says. “It’s directly across from Level (apartments) and in walking distance of hundreds of other residences in Deep Deuce. We’re also right across the Walnut Street bridge from Bricktown and only two blocks west of Broadway.”

Aloft will be the first hotel in the Deep Deuce area, and Jane Jenkins, president and CEO of Downtown Oklahoma City Inc., says it will be good for the city to have a hotel in an additional Downtown district.

“The location in Deep Deuce will serve the community well there, especially for all the apartments in the area,” Jenkins says. “But the location on the bluff is a premiere location in Oklahoma City, providing a commanding view of Oklahoma City’s skyline.”

Jenkins says Deep Deuce will be wellserved because many of the apartment residents don’t have additional space for family or friends who are traveling. Aloft will provide an affordable, convenient solution for visiting family and friends, as well as make Bricktown and Downtown accessible for business and leisure travelers.

also hoping that the w xyz bar and restaurant, as well as the rooftop
terrace bar, will become a gathering place for the Deep Deuce
community,” Jenkins says.

The rooftop bar will be served by the hotel’s restaurant, and guests will dine and drink with an impressive view of Downtown, as well as excellent views in every direction. Thompson says the rooftop dining terrace and the w xyz bar will be open to hotel guests and the general public.

Anthony McDermid, principal and owner of TAP Architecture, was lead designer on the project and says the rooftop bar and w xyz bar are stamped with Jim Thompson’s personal vision and, as such, they elevate the Aloft brand.

“Jim is a remarkable client who sincerely looks to create unique, dramatic experiences for his guests,” McDermid says. “The Aloft rooms are standard, but the common areas are different from hotel to hotel. And the sweeping staircases and curved floor cutouts are Jim’s personal stamp. He’s all about sophistication, drama and unique experience.”

In addition to entertainment options, Aloft takes business very seriously. High-speed wireless Internet access is available throughout the hotel, and access in guest rooms is free.

Each guest room is equipped with an allin-one high-tech office and entertainment center that is part of Aloft’s commitment to design and function. McDermid explains why design around so much technology works so seamlessly.

“The technology in every room is prewired to a system that is very much like a wiring loom for a car,” he says. “A pigtail connector brings the signal into the building, and the prewired furniture modules plug directly into that system. It makes design and construction very easy.”

The hotel has seven separate meeting spaces, the smallest of which is 300 square feet. The largest, Ex:change Room 2 & 3, combines two separate spaces to create 4,100 square feet of meeting space. The capacity is 252 persons for a banquet in the largest room. Thesmallest banquet room (432 square feet) seats 24.

The Tactic meeting spaces, the two smallest spaces, are outfitted with stateof-the-art A/V equipment, a 50-inch flatscreen television, a laptop hookup and a DVD player. They are large enough to seat 12-20 people comfortably for a business meeting.

Aloft emphasizes the comfort of guest rooms, and rightly so. Each bed is made up with a pillow-top mattress, a down comforter and hypoallergenic pillows. The rooms have a 42- inch television and the business/ entertainment center mentioned above that allows plug-and-play, Internet access (in addition to the wireless available) and recharging stations for gadgets. Despite all the technology, the rooms are warm and comfortable.

“Aloft puts a lot of emphasis on design,” McDermid says. “Color, texture, spatial relationships, amenities — they care a great deal about these things. And that’s why the Aloft rooms feel warmer and more comfortable than rooms in many chain hotels.”

Aloft is marketed as A Vision of W Hotels. W is a high-end flag with hotels around the world. The first W opened in New York City in 1998.

Each hotel is designed to reflect its home city, and each features cuttingedge and contemporary designs.

The closest W to Oklahoma City is the W Dallas-Victory in Dallas. The only other Aloft in Oklahoma is in Tulsa.

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